Pinterest ads: promoted pins for people planning what to buy
Pinterest advertising means promoting pins, vertical images or videos with a link, in the search results and feed of people looking for ideas for their home, wedding, style or event. In Israel there is no self-serve way to launch Pinterest campaigns: they run only through Pinterest's local partner. We make the pins, connect the link to the AI agent and the CRM, and check what actually brought customers.
Pinterest in the autonomous sales system
The same system attracts customers from Pinterest, answers them and sells, and the CRM shows what brought each one.
- 1. Attract: content and postsPinterest management
- 2. Attract: paid adsPinterest ads
- 3. CRM and analyticsWhere customers come from
What Pinterest advertising includes
Promoted pins
A pin with an image or video, a title and a link that gets a budget and appears in search, in the home feed and among similar pins, marked as promoted.
Visual search intent
On Pinterest people search before they decide: "rustic kitchen", "green evening dress", "bar mitzvah table design". The ad reaches people who are already planning, by search terms and interests, not people who are just scrolling.
A pin that keeps working
A social post fades after a day or two, while a pin keeps being found in search over time. People who saved a promoted pin to their boards keep spreading it after the campaign ends, at no extra cost.
Vertical 2:3 format
The recommended pin is a vertical image at a 2:3 ratio, with a short title that answers "what do I get". We make pins from the photos you already have, in several versions.
Through the local partner
The campaign goes live through Pinterest's partner in Israel. We prepare the brief, pins, audiences and tracking, and handle all the correspondence with the partner so you do not have to.
The enquiry reaches the agent
Pinterest has no interface for comments or messages, so every pin leads to your site or a landing page. There the AI agent answers in the widget or on WhatsApp, knows the enquiry came from Pinterest and moves on to an order or a booking.
The Pinterest conversion tag
The Pinterest Tag on your site tells Pinterest who left details or bought, so the campaign learns which pins lead to action and not just to a save.
From save to CRM
Every click from a pin is tagged, and every enquiry enters the CRM with the pin that brought it. You see whether pins bring customers or just fill other people's inspiration boards.
How it works
- 1
Free check-up: we check whether your product or service is something people plan on Pinterest, and whether you have suitable photos.
- 2
We make vertical pins, titles and descriptions with the right search terms, and a landing page connected to the agent and the CRM.
- 3
We install the conversion tag and source tagging, and approach Pinterest's local partner with the brief and the budget you approved.
- 4
The pins run, the agent answers everyone they bring, and you get a summary: what was saved, what was clicked and what became an enquiry.
- 5
A pin that brings enquiries gets more versions and more budget, and also goes up on your organic profile to keep working.
Which businesses Pinterest suits
Pinterest is more a search engine for ideas than a social network. People open it to plan something they will buy later, so it works for businesses whose product looks good in a picture and is chosen over time.
- 1
Interior design, renovation, kitchens and furniture, where planning takes months and starts with an inspiration board.
- 2
Weddings, bar and bat mitzvahs and events: dresses, decor, catering, photography and invitations.
- 3
Fashion, jewellery and beauty products, especially online shops with good product photos.
- 4
Hair and beauty: hairstyles, nails and make-up, where clients arrive with a picture and ask "can you do this?".
- 5
Less suitable: an urgent or professional service with no visual side, such as plumbing, bookkeeping or legal advice.
What we do not promise: a number of leads in advance, or a launch on a specific date, because the setup also depends on Pinterest's local partner. The media budget is paid separately to Pinterest, through its partner, not to us.
How much does it cost?
It depends on scope: how many pins a month, how many versions and whether you also need a landing page and an AI agent. The media budget is paid to Pinterest separately, through its local partner. After a short free check-up we tell you whether Pinterest fits you and, if it does, what it will cost.
Get the free check-up5% off setup when you complete the full check-up
More in the system
Frequently asked questions
What is Pinterest advertising?
Pinterest advertising means paying to promote pins, images or videos with a link, so they appear in the search results, home feed and related pins of people looking for ideas. Promoted pins look like ordinary pins, are marked as promoted and lead to a site, a shop or a landing page.
Can I advertise on Pinterest from Israel?
Yes, but not on your own through Ads Manager. Pinterest has not opened self-serve advertising in Israel, and campaigns run only through its local partner. That is why for us it is an on-request service, and the setup time depends on the partner too.
How is a promoted pin different from an Instagram ad?
On Instagram an ad interrupts the scroll; on Pinterest it appears to someone who is looking for an idea on their own. And a saved pin keeps showing up on boards and in search after the campaign ends, while an Instagram ad disappears when the budget runs out.
Why do pins keep working over time?
Because Pinterest works like a search engine: a pin with a good image and the right words is found again and again, and whoever saves it to a board shows it to others. The budget speeds up the start, and the saves keep it spreading.
Does the AI agent answer inside Pinterest?
No. Pinterest has no interface for comments or messages that an outside system can answer in. Every pin leads to your site or a landing page, where the AI agent answers in the widget or on WhatsApp and saves the enquiry in the CRM with its source.
Do I need a lot of photos to start?
Not many, but real ones. A few good photos of your work or products are enough, and from them we make vertical pins with several versions of title and text. We prefer your own photos to stock images, because people searching Pinterest want to see what they will actually get.
Hebrew or English?
It depends on what your customers search for. Some Israelis look for inspiration on Pinterest in English even when they buy locally, so we check search terms in both languages before writing the pins.
Who pays for Pinterest ads and who approves them?
The media budget is paid separately to Pinterest, through its local partner, not to us. We prepare the plan, and you approve the budget and the pins before anything goes live.
Want to know whether your customers look for you on Pinterest?
A short free check-up: we check whether your business suits Pinterest and, if it does, come back with a plan and a price.
Get the free check-up5% off setup when you complete the full check-up