Instagram ads: Reels and Stories ads that turn into conversations
On Instagram an ad has to look like the next post in the feed. We produce vertical videos for Reels and Stories, promote what has already caught on for you, and lead to a Direct message, where the AI agent replies and offers a time.
Instagram in the autonomous sales system
The same system attracts customers from Instagram, answers them and sells, and the CRM shows what brought each one.
What Instagram advertising includes
Sponsored Reels
A vertical 9:16 video with subtitles whose first two seconds answer the question "why stop here?". We keep to the safe zone, so the text is not hidden behind the like buttons and the caption.
Stories
Three to five frames in a row, one message per frame, and a sticker or link that leads to a message. Especially good for a dated offer, finished work and free slots this week.
Explore and profile feed
Ads that appear between posts in Explore and in other profiles' feeds meet people looking for inspiration. Here a strong image or a carousel sometimes works better than a video.
Boosting a reel that already worked
An organic reel with lots of saves and shares gets budget as it is, with the comments it has already gathered. It is usually the safest bet, because the audience has already voted.
Partnership ads with creators
When a creator or a happy customer films about you, the video can run as a partnership ad from her profile and yours, with her permission. It looks like a recommendation, not an ad.
Ads that open in Direct
The tap opens an Instagram Direct chat with a ready-made question. The AI agent replies inside the chat (on the Business plan), and anyone who prefers WhatsApp moves there in one tap.
Checking Advantage+ creative
Meta can crop the image, add music and change text automatically. Some changes help and some ruin a good ad, so every crop is checked before it goes live.
Audiences from your profile
People who watched most of a reel, saved a post or messaged you before get a next-step ad, and people who do not know you yet get an introduction video. Customers who already booked are excluded through the CRM.
How we build an Instagram campaign
- 1
Free check-up: we go through the profile and the reels and posts with the most saves and shares, and see what can be promoted this very week.
- 2
We plan a short shoot or work with the material you have: every idea yields several 9:16 versions with a different opening and subtitles, in Hebrew, Russian, English or the language your customers speak.
- 3
We connect Direct to the AI agent, write the ready-made questions the ad opens a chat with, and set up audiences from the profile and the CRM.
- 4
We upload the version that fits each placement (Reels, Stories, Feed and Explore), and check in preview that the automatic crop did not cut off a face or a headline.
- 5
Once a week a summary arrives: which video brought chats and not just views, what to film now and what to switch off. You answer in one message.
From reel to message, from message to booking
On Instagram people rarely fill in forms, they send a message. Whoever answers them three hours later has already lost them. So the ads are connected to the same system that answers and sells.
- 1
A Direct message that came from an ad or a story is answered by the AI agent within seconds, at night too, and passed to your team when a person is needed.
- 2
Someone who comments "price?" under a reel gets a reply in the comments and an invitation to a private chat, so the question does not stay open in front of everyone.
- 3
Voice notes and photos the customer sends, such as a picture of what they want changed, are taken in by the chat and saved in the CRM.
- 4
Every chat is tagged with the reel or story that brought it, so you see which video brings bookings and not just likes.
- 5
What worked goes back into next week's shooting plan: which opening, which topic and which format.
What we do not promise: followers, views, going viral or a number of enquiries in advance. You pay the media budget to Meta from your own account, and it does not grow unless you say yes.
What makes up the price?
The price is set after the check-up, by how many videos need producing each month, how many placements and audiences run, and whether you also need replies in Direct. The agent replying in Direct and in comments belongs to the Business plan. The media budget goes to Meta and never passes through us.
Get a profile check-up5% off setup when you complete the full check-up
Related to Instagram advertising
Frequently asked questions
How much does Instagram advertising cost?
Two separate payments. The media budget goes to Meta directly, you set its size and can stop at any moment. Our management depends mainly on how many videos need producing and how many placements run, and we give the exact price after a free check-up of your profile.
What kind of Instagram ad works best today?
For most businesses: a vertical reel that looks like ordinary content, with a strong opening in the first two seconds and subtitles, because many people watch with the sound off. So for every idea we make several versions and let the data choose.
Which businesses are Instagram ads especially good for?
Businesses with something to show: beauty and skincare, fitness, food, interior design, fashion and events. When the result shows in a picture, the video does half the selling. A business whose service is not visual can still succeed on Instagram, but with explainer videos and the faces of the team.
Do I need to film for paid Instagram marketing?
It helps a lot, but it is not a must. You can start from photos and videos you already have, and we add voiceover, subtitles and graphics. A short video of you or your team almost always works better than a stock image.
What are Instagram partnership ads?
An ad that runs from the profile of a creator or a customer together with your profile, with their permission. It looks like a genuine recommendation, so it usually draws more attention than an ad from the business page. We help you request the permission and set it up.
Why is my image cropped differently in Stories and in the feed?
Each Instagram placement uses a different ratio: 9:16 in Stories and Reels, 4:5 or square in the feed. When you upload one file, Meta crops it itself, sometimes right through the face or the headline. So we prepare a version for each ratio and check it in preview.
Who answers the messages that come from the ads?
The WhaleBiz AI agent answers in Direct at any hour, in the language the customer writes in, understands voice notes too and hands over to you when a person is needed. Replies in Direct are part of the Business plan, and every chat is saved in the CRM.
Instagram or Facebook ads: which is better?
Both run from the same Meta Ads Manager, and usually you run them together. Instagram is strong when there is something to show and for short video; Facebook for local and older audiences and for lead forms. The split is decided by what your own business data shows after a few weeks.
Want to know what Instagram ads could bring you?
A free check-up: we go through your profile and the reels you have already filmed, and come back with a promotion plan and a price.
Get the free check-up5% off setup when you complete the full check-up