What unanswered enquiries cost your business
A customer who wrote and got no answer does not wait. They write to the next business on the list. This calculator turns that into shekels from your answering hours, enquiry volume and customer value, with no hidden formula. Every assumption is on screen and you can change it.
Every channel counts: WhatsApp, calls, website forms and social messages.
The first sale or an average deal. Not lifetime value.
The starting numbers for each business type are our estimate, not a measurement. Replace them with your own.
- of enquiries arrive when nobody answers
- 56%
- of enquiries arrive when nobody answers
- enquiries lost per month
- 26.7
- enquiries lost per month
- customers a month go to a competitor
- 8
- customers a month go to a competitor
The Standard plan costs ₪490 a month. The monthly loss is 24 times that.
Prices exclude VAT.
Your week, hour by hour
You answer 50 of the week's 168 hours. About 56% of enquiries arrive in the hours nobody answers.
- Someone answers
- Nobody answers
- The darker the square, the more enquiries arrive in that hour
Want to see how much of this you can win back?
Send us the calculation on WhatsApp. Our project manager will go through the numbers with you and say honestly which part an AI agent can recover.
Send the calculation on WhatsAppHow we counted
- The share of enquiries arriving when nobody answers comes from the hours you entered. A week is 168 hours and whatever is not covered is counted.
- Not every hour is equal: night hours carry a lower weight, because fewer enquiries arrive at 3am than at 4pm. Without that correction the result would be inflated.
- The in-hours loss starts at 6%. It is the one figure here we measured ourselves, and we measured it on clinics.
- The loss when nobody answers is our assumption, not a measurement, so the default is conservative and you can change it.
- The total is lost enquiries times your conversion rate times the value of a customer. No interest, no lifetime value, no extra multipliers.
The full measurement: response-time audit of 98 private clinics
Frequently asked questions
How do I know how many enquiries arrive each month?
Count every channel together: new WhatsApp messages, calls, website forms and social messages. Without an exact number, start from a normal week times four and a half. Even a rough estimate gives the right order of magnitude.
What is the difference between customer value and lifetime value?
The calculator asks for the first sale or an average deal, because that is what is lost the moment the customer writes to a competitor. Lifetime value is higher, which is exactly why we do not use it: it would inflate the result.
The number came out high. Is it exaggerated?
The calculation is conservative on purpose: night hours carry a low weight, and the loss when nobody answers starts from a cautious assumption. If you know your customers wait for the morning, lower that percentage under "Refine the calculation" and watch the total change.
What does an AI agent change in these numbers?
An AI agent replies within seconds at any hour, asks the right questions and hands your team a qualified enquiry. It does not turn every enquiry into a customer, but it closes the hours in which nobody answers today. How much of it comes back for you, our project manager will go through with you honestly.