Pinterest marketing for business: pins that bring people to your site
Pinterest marketing means turning your business's photos and videos into pins that people find in search and save to their own boards, with every pin leading to a page on your site. With WhaleBiz the AI makes the pins, writes titles and descriptions around what people search for and arranges them into boards by topic.
Pinterest in the autonomous sales system
The same system attracts customers from Pinterest, answers them and sells, and the CRM shows what brought each one.
- 1. Attract: content and postsPinterest management
- 2. Attract: paid adsPinterest ads
- 3. CRM and analyticsWhere customers come from
What Pinterest marketing with WhaleBiz includes
Vertical pins
A pin is a vertical 2:3 image with a title, a description and a link. The AI designs it to read even at small size in the feed, with a short text overlay when that helps.
Video and multi-image pins
What used to be called Idea Pins is now a regular pin with a video or several images: the stages of a job, before and after (where your field's rules allow it), a recipe step by step.
Boards by topic
Boards follow what the customer is planning, not your internal departments: "natural bridal makeup", "small bright kitchen", "kids' birthday cakes". Each board gets its own description.
Written for search
Pinterest is a visual search engine. The title and description of every pin use the words people type, in the language your customers search in.
Content that keeps working
An Instagram post drops out of the feed within days. A pin that matches a search keeps being found and saved months after it went up, so every pin is an asset, not a one-off post.
Every pin leads to your site
Unlike most networks, every pin on Pinterest can carry its own link, and it leads to the right page: an article, a service page, a gallery or a booking page.
From material you already have
Article cover images, photos from your work, videos already made for Reels. The AI adapts them to the vertical format, so no pin needs a new photo shoot.
Saves and clicks to your site
For every pin you see impressions, saves and clicks to your site. A save on Pinterest signals someone plans to come back, and a click is a visit to your site.
How it works
- 1
A short check-up: we see whether your customers plan with pictures and, if so, what they search for and in which language.
- 2
We build boards around the topics customers search for and connect a Pinterest business account.
- 3
The AI prepares the week's pins from your photos, videos and articles, each with a title, a description and a link.
- 4
You approve the week in one message, and the pins go out automatically on a calendar.
- 5
Once a month you see which pins get saved and bring clicks, and we make more of that kind.
Who Pinterest suits, and who it does not
People do not scroll Pinterest to see what friends are up to. They come to plan something, so this network works for businesses whose work can be seen:
- 1
Beauty: hairstyles, makeup, nails, before and after. Someone looking for event inspiration arrives with a picture and asks "can you do this?".
- 2
Interior design and renovation: kitchens, kids' rooms, colours and materials. Decisions like these are made from inspiration boards.
- 3
Food: patisseries, catering, cafes and recipes. A pin of a cake leads to the order page.
- 4
Weddings and events: dresses, table design, invitations and photography. Planning takes months, and a good pin stays saved the whole time.
- 5
Whoever comes from a pin to your site and wants to book reaches WhatsApp or the site widget, where the AI agent answers 24/7, in any language, and the enquiry is saved in the CRM.
What is not possible: Pinterest has no API for comments or messages, so there is no agent answering inside Pinterest. If your customers do not plan with pictures, emergency services or accountants for example, Pinterest will not pay off, and we will say so at the check-up.
How much does it cost?
The price depends on the number of pins and the material you already have. Pinterest is usually built from the same photos and videos prepared for Instagram and your site. We start with a short free check-up, and then you get an exact quote.
To the free check-up5% off setup when you complete the full check-up
Related to Pinterest
Pinterest marketing FAQ
What is Pinterest marketing?
Pinterest marketing is publishing pins on a steady rhythm: vertical images and videos with a title, a description and a link, arranged in boards by topic. People find the pins in search, save them and click through to your site. With WhaleBiz the AI makes the pins and descriptions, and you approve once a week.
Does Pinterest work in Israel?
Yes, Pinterest is open in Israel and you can publish pins in Hebrew. In fields like design and weddings people also search for inspiration in English, so at the check-up we look at which language your customers search in, and sometimes write in both.
Which businesses does Pinterest suit?
Businesses whose work can be seen and whose customers plan with pictures: beauty, interior design and renovation, food and baking, weddings and events, fashion and photography. For a service with nothing to show, Pinterest will probably not pay off.
Do the pins go up on Pinterest automatically?
Yes. Once you approve the week, the pins go up on your business account on the calendar, each with a title, a description and a link to the right page on your site.
Can the AI answer comments and messages on Pinterest?
No. Pinterest has no API for comments or messages, so there is no agent answering inside Pinterest. The pins lead to your site, and there, in the widget or on WhatsApp, the AI agent answers and the enquiry is saved in the CRM.
What is the difference between Pinterest and Instagram?
On Instagram the feed shows followers what is new, and a post fades within days. On Pinterest people search in order to plan, save what they like and click through to a site, and a matching pin keeps being found for months. So on Pinterest search words and the link matter more than the follower count.
Do I need a Pinterest business account?
Yes. A Pinterest business account is free, and it is what gives you stats on your pins and allows the API connection. If you have a personal account with your business's pins, it can be converted.
Do you also run Pinterest ads?
Pinterest has no self-serve ads platform in Israel, and ads go through Pinterest's local partner. We arrange that on request, and the details are on the Pinterest ads page.
Your work looks good? Let people find it
A short free check-up: we see whether Pinterest suits your audience, and you get a direction and a quote.
To the free check-up5% off setup when you complete the full check-up