TikTok ads and paid TikTok promotion that bring enquiries
On TikTok, an ad that looks like an ad gets scrolled past. We produce vertical videos in the platform's own language, promote what already worked for you, and measure up to the enquiry in the CRM.
TikTok in the autonomous sales system
The same system attracts customers from TikTok, answers them and sells, and the CRM shows what brought each one.
What TikTok advertising includes
In-Feed: ads on the For You page
The ad appears between videos on the For You page, with sound, like any other TikTok. We shoot and edit in the platform's style: faces, direct talk, a familiar sound, and no TV-commercial look.
Spark Ads from your own videos
An organic video that took off becomes an ad with the likes, comments and profile link it already has. A creator's video can be promoted too, when they give an authorisation code.
Ads Manager, not just Promote
The Promote button in the app boosts a video in a few taps, but with little control over the goal and the measurement. We build the campaigns in TikTok Ads Manager, where you can ask the system for enquiries rather than views.
A steady stream of new videos
On TikTok creative wears out fast: the same video stops working after a short while, because the audience has already seen it. So the work is several new videos every month, not one ad that runs for half a year.
TikTok lead forms
An instant form that opens inside the app, with a question that filters out the merely curious. Every lead enters the CRM with the video name, and a WhatsApp follow-up can go out the same evening.
Pixel and Events API
The TikTok pixel on your site and the Events API from the server report an enquiry and a booking, so the system looks for people who get in touch, not just people who watch.
An audience that is no longer just young
TikTok today also has parents, business owners and older people. We start from a broad audience, let the algorithm learn from those who enquire, and narrow by area and language only when needed.
Tracking up to the enquiry
Spend, views, clicks, enquiries and bookings per video, on one screen next to Google and Meta.
How working with us on TikTok goes
- 1
Free check-up: we check whether your customers really scroll TikTok, and whether you have organic videos that have already proven themselves and could become Spark Ads.
- 2
We set the path after the click: a landing page with the agent widget, a lead form inside TikTok or a jump to WhatsApp, and install the pixel and the Events API.
- 3
We shoot and edit a first series of videos, several openings per idea, with sound and subtitles. The campaign goes live in your own ad account after you approve the plan and the budget.
- 4
We watch for creative fatigue: when a video starts getting more expensive, we replace it with a new one before it wastes budget.
- 5
Every week you get a short list: which videos brought enquiries, which wore out and what we film next. Approve or change it in one message.
From view to enquiry
TikTok brings a lot of views, and it is easy to mistake that for success. We measure it like any other channel: how many enquiries and bookings it brought, and at what cost.
- 1
Our AI agent does not reply inside TikTok's private messages, so we do not send people there. The ad leads to a fast landing page with the agent widget, to an instant form or straight to WhatsApp, and there the answer comes at once, at any hour.
- 2
Someone who filled in a form on TikTok enters the CRM with the video that brought them, instead of sitting in a file someone has to download by hand.
- 3
Much of the scrolling on TikTok happens in the evening and at night. The agent answers then too, so interest born at eleven at night does not vanish by morning.
- 4
One reporting screen puts TikTok next to Google and Meta, so you see where every shekel works best.
- 5
The weekly journal of conclusions feeds back into content: which opening works and which topic to film more of.
What we do not promise: going viral, views or a number of leads in advance. TikTok is not right for every business, and if the check-up shows your audience is not there, we will say so. The media budget is paid directly to TikTok, and it only goes up with your approval.
What does the TikTok price depend on?
Mostly on the production pace: how many new videos are needed each month so the campaign does not wear out. Beyond that, how many campaigns run and whether you also need a landing page and an AI agent. You pay the media budget to TikTok directly. We give an exact price after a short free check-up.
Check whether TikTok fits us5% off setup when you complete the full check-up
What else a TikTok campaign needs
Frequently asked questions
How much does TikTok advertising cost?
There is what you pay TikTok and what you pay us. The media budget is charged to your account in TikTok Ads Manager, in an amount you choose. Our management depends mainly on how many new videos need producing each month, and we give the exact figure after the check-up.
Are paid TikTok ads right for my business?
They are when your audience is there and there is something to show on video: before and after (where your field's rules allow it), a process, people. For businesses whose customers search on Google at the moment of need, Google sometimes brings more. We say so honestly in the free check-up.
What are Spark Ads?
An ad built from an existing organic video, yours or a creator's who gave permission. It keeps the likes, comments and the link to the profile, so it looks like content rather than an ad.
What is the difference between Promote in the app and TikTok Ads Manager?
Promote is a quick boost from inside the app: you pick a video, a budget and a basic audience. It is fine for a first test, but its options for the goal, exclusions and measurement are limited. In Ads Manager you build a full campaign, with conversion events, lead forms and several videos tested side by side.
How often do TikTok ads need new videos?
There is no single number, but on TikTok videos wear out faster than on other networks. The sign is a cost per enquiry that starts climbing with nothing else changed. So we plan a steady stream of new videos in advance, rather than waiting for the ad to die.
Can I get enquiries through TikTok messages?
Only to a limited extent. TikTok messages are not built for a business's customer service, and the WhaleBiz AI agent does not reply there. So our TikTok ads lead to WhatsApp, an instant form or a landing page with the widget, where the agent replies within seconds.
Do I need to film myself for TikTok for business?
Preferably, and on TikTok even more than elsewhere: a person talking to the camera in a normal tone works better than polished graphics. If there is no time to film, we start from existing material and videos we produce, and add footage of you when it becomes possible.
How do I know TikTok ads brought customers and not just views?
The TikTok pixel and the Events API report every enquiry and booking, and every lead is saved in the CRM together with the video that brought it. In the weekly summary you see enquiries, bookings and payments per video, and views are just one line among several.
Want to know whether TikTok ads are right for you?
A short free check-up: we check whether your audience is there and what is worth promoting, and come back with a plan and a price.
Get the free check-up5% off setup when you complete the full check-up