X (Twitter) ads: promoted posts for people who talk about your field
Advertising on X, formerly Twitter, means promoting posts in the X feed and search to people chosen by what they write and search for and by the accounts they follow. It suits businesses whose customers follow news and professional discussion: B2B, tech and news-driven businesses. The AI agent answers every enquiry the ad brings, and every lead is tracked to the meeting in the CRM.
X in the autonomous sales system
The same system attracts customers from X, answers them and sells, and the CRM shows what brought each one.
What X advertising includes
Promoted posts
A post from your business account that gets a budget and appears in the feed, in search results and in conversations, with text, an image, a video or a carousel, labelled as promoted.
Keyword audiences
Reach people who recently posted, searched for or engaged with posts containing the words we pick, such as the name of a tool, a standard or a conference in your field. Exclusion words are added too.
Followers of similar accounts
Pick accounts your customers follow, such as a competitor, a trade news site or a key person in your field, and X shows the ad to people with interests similar to their followers.
Timing around the news
On X the conversation moves with the headlines. When a regulation changes, a product launches or a conference opens, a promoted post that goes out the same day meets people while they talk about it. On memorial days and days of hard news we recommend pausing.
Landing page and AI agent
The click leads to a landing page or your site, and the AI agent answers at once in the widget or on WhatsApp, asks B2B qualifying questions such as role, company size and need, and offers a meeting.
The X pixel
The X conversion tag is installed on your site so X knows who left details and learns whom the ad is worth showing to.
Posts the AI prepares
For each post the AI prepares several versions: a different hook, a different angle, with or without a visual. You approve what goes live, and the version that brings meetings gets the budget.
To the meeting in the CRM
Every lead from X enters the CRM with the campaign and audience group that brought it, so you see how many leads became meetings and deals, not just how many clicks there were.
How it works
- 1
Free check-up: we check whether your customers are active on X at all, who they are and how they talk about your field.
- 2
We build a list of keywords and similar accounts, plus a list of words you do not want to appear next to.
- 3
We prepare the posts and a landing page, install the pixel and connect the site and WhatsApp to the agent and the CRM.
- 4
You approve the plan and the budget in one message, and the campaign goes live. Every week you get a summary with recommendations.
- 5
Whatever brings meetings gets more budget, and words that bring clicks without enquiries come off the list.
Who X suits in Israel, and who it suits less
X is not a channel for every business. In Israel its audience is smaller than Facebook's and Instagram's, but it is concentrated around news, technology and professional discussion, and for some businesses that is exactly the audience.
- 1
B2B: companies that sell to businesses and want to reach managers, founders and professionals who follow the field.
- 2
Tech and startups: software, developer tools, cyber and fintech, whose customers read and reply on X.
- 3
News-driven businesses: tax, law, commercial real estate, conferences and professional events, where a change in the headlines creates demand.
- 4
Less suitable: a local business that relies on pictures and the neighbourhood, such as a hair salon or a clinic. There Instagram, Facebook and Google usually bring more.
- 5
Even when X fits, it is usually a complement to LinkedIn and Google rather than a replacement.
What we do not promise: a number of leads or a cost per lead in advance, nor that an ad will never appear next to content you would not choose. We exclude words and use X's brand safety tools, but final control sits with X. The media budget is paid separately, directly to X.
How much does it cost?
It depends on scope: how many campaigns, how many posts a month and whether you also need a landing page and an AI agent answering enquiries. The media budget is paid to X separately. After a short free check-up we tell you whether X fits you and, if it does, give you an exact price.
Get the free check-up5% off setup when you complete the full check-up
More in the system
Frequently asked questions
What is X (Twitter) advertising?
Advertising on X, the network formerly called Twitter, means paying to promote posts so they appear in the feed, search and conversations of people chosen by keywords, interests, location and language, or by their similarity to the followers of particular accounts. The ads look like ordinary posts and are labelled as promoted.
Is Twitter advertising still worth it now that it is X?
For some businesses, yes. The audience has changed and some advertisers have left, but many tech people, journalists, investors and professionals are still there. So we do not recommend X by default, only after checking that your customers are actually active on it.
How does keyword targeting work on X?
You choose words and phrases, and X shows the ad to people who recently posted, searched for or engaged with posts containing them. It differs from Google: you are not catching a moment of search but people who are busy with the topic right now. Exclusion words are added too, so you do not appear in conversations unrelated to you.
What is an audience of followers of similar accounts?
You choose X accounts your customers follow, for example a competitor, a trade publication or a conference in your field, and X shows the ad to people whose interests resemble those of these accounts' followers. We receive no list of people and contact no one directly.
Does the AI agent answer inside X as well?
Yes, the agent answers mentions, replies and direct messages inside X. X charges for every message read or sent through its interface, so in most campaigns the ad leads to a landing page or your site, where the agent already answers in the widget or on WhatsApp, and the lead is saved in the CRM.
Can I advertise on X in Hebrew?
Yes. Posts are written in the language your customers write in, and the audience is limited by location and language. A company that also sells abroad can run a separate campaign for another market, in its language.
Who pays for the ads and who approves them?
The media budget is paid directly to X from your ad account. We prepare a plan and recommendations, and you approve the budget, the posts and the keywords before anything goes live.
Want to know whether your customers are on X?
A short free check-up: we check whether you have an audience on X and, if you do, come back with a plan and a price.
Get the free check-up5% off setup when you complete the full check-up