What setup and support include

1. What we do for the setup fee

The setup fee is a fixed amount per plan - ₪990, ₪1,990 or ₪2,990. Here is what we do for it:

• A scoping call: we learn how your business actually runs and what the agent needs to achieve
• We write the agent's script - what it asks, how it answers, and when it hands over to your employee
• We connect and test the channels (WhatsApp, website widget, Telegram)
• We load the knowledge base: price list, services, procedures, Q&A
• We set up a ready-made enquiries table with 10 fields and your plan's automations
• We connect your calendar with 2-way Google sync (Standard and above)
• We test the agent against real scenarios from your business
• Setup covers one agent and one channel - additional agents and channels are set up separately
• We hand the system over and run 45 minutes of training for your team
• We import your existing customer base so the agent never opens a conversation with them on its own - you decide when it joins

2. What is included every month

Besides the system simply running, every month includes:

All AI model tokens, servers and platform updates are included in the subscription too - no separate bill, no surprises.

3. What counts as a change

A change = one request from you to change something about the agent. You send a request, we do it. Here is exactly what that covers:

• Swap prices, services, opening hours or the address
• Change the wording of an answer the agent gives
• Add or replace a document in the knowledge base
• Change a question the agent asks the customer
• Change an existing follow-up rule or automation
• Add a promotion or a seasonal message

Does not count as a change - always free

• A fault: the agent not replying, an enquiry not saved, calendar not syncing, a file not sent
• Anything you change yourself in the system: automations, follow-ups, fields, tables and views
• The number of times your automations run - we do not meter runs

Quoted separately - and we tell you the price before we start

• An integration with an external system or a CRM over API (RapidOne, ERP, an in-house tool)
• An extra channel or an extra agent
• Building a new process from scratch - a follow-up, an automation or a webhook - rather than changing an existing one

The one rule worth remembering: we never start paid work before telling you the price and getting your approval. There is no surprise invoice at the end of the month.

The first month: we tune the agent together

A new agent almost always needs some tuning once it meets real customers. So in the first month after go-live you get revision rounds on top of your regular changes: 1 on Start, 2 on Standard and 3 on Business.

A round works like this: you collect all your notes into one list and send it. We handle the whole list and deploy within 3 business days. One full list beats ten separate messages - it also gets you finished faster.

After the first month your monthly changes, free fault fixing and support all continue - you are not left on your own.

Payments: what you pay and when

• The setup fee is paid before work begins, in a single payment
• The monthly subscription starts the day your agent goes live - you see a working product first, and only then start paying monthly
• Setup time is measured from the moment we have all your materials and access
• No lock-in: cancel at any time, effective at the end of the paid month
• WhatsApp messages are billed by Meta directly to you - that is the only part that does not go through us

Marketing and content: what setup and every month include

On the marketing plans the day-to-day work is done by the system: a weekly content plan, creation, publishing and measurement. We set it up with you and give support. The one-time setup fee: ₪490 on Basic, ₪990 on Presence and ₪1,490 on Growth.

What we do at setup

• Build your brand profile with you: voice, topics, what never to say, audience
• Connect your networks through official authorisation, never with passwords
• Prepare card and Reel templates in your colours and with your logo
• Upload your photos and videos to the media library
• Run the first week with you and show you the approval screen

One AI creation = a post, a story or a Google post; a carousel counts as 2, a Reel as 5 and an article as 5. The volumes are a monthly estimate for normal use, under fair use; if your months keep going well past them, we will suggest the next plan. The subscription starts the day your first post goes live.

Always free

• A fault: a post that did not go out, a network that disconnected, statistics that stopped updating
• Everything you change yourself: the brand profile, the plan, the wording, what to switch off and when to publish

Priced separately, starting from the price on the pricing page

• A landing page or website on our platform
• Moving an existing site to us
• Opening a new account on a network

An AI agent and a marketing plan together: the higher setup fee in full, the other at half price.

Need to change more? Extended support - from ₪390/month

If you change your agent often: 2 extra changes every month plus priority in the queue with a reply within one business day. Need more changes a month? Priced by volume. Add or drop it at any time.

Performance report: from ad to booking - from ₪390/month

An add-on for the plans with WhatsApp - Standard and Business - for businesses running ads that lead to WhatsApp. Start has no WhatsApp, so the report is not available on it. The report answers one question: which ad brings enquiries and bookings, not just clicks.

• Export and analysis of every WhatsApp conversation in the period - all of them, not a sample
• A comparison with the previous period
• A funnel for each ad: how many people wrote, how many sent only the prefilled message, how many wrote one, two, or three or more messages of their own, how many became leads and how many were handed to your team
• Enquiries from ads versus people who came on their own
• Linking an ad to the appointment that was booked, when your calendar or booking system is connected
• Ad setup errors: a prefilled message that does not match the ad, a wrong price in the ad and the like
• The quality of the agent's answers: response speed, mistakes and hand-offs to your team
• Recommendations and questions for whoever runs your campaigns

What you get: a PDF report, an Excel file with the numbers, and a short call (up to 30 minutes) to go through the findings - with you or with whoever manages your ads.

Worth knowing: the report works even when someone else runs your ads - it shows them what happens after the click. If you want us to run the campaigns too, that is a separate service: paid ads management.

The price depends on your ad volume and the number of ads. Add or drop it at any time, like Extended support. Need a one-off report? That works too, priced on request.

Not to be confused with the monthly report included in Business: that one summarises the agent's work - conversations, enquiries and hand-offs. The performance report looks at your advertising, down to each ad and each booking.