Shaping the Business Future with AI
Contents
WhaleBiz (formerly Whale Group) is an Israeli AI startup building an autonomous sales system for small and medium businesses. The registered company is WhaleBiz Ltd. (ווייל ביז בע"מ). In one line: one system that brings in customers, answers them and sells to them, and keeps everything in a CRM with data that shows what actually works.
This page explains what the system does today, what is still on the way, and who it is for. No slogans.
Why We Built It: the Gap Between Marketing and Sales
Every small business owner in Israel knows the picture:
- Enquiries that are not answered in time. A customer writes on WhatsApp at nine in the evening, and the reply goes out the next day at noon. By then they have booked with someone else.
- The owner is also the call centre. Answering the phone mid-job, answering messages at eleven at night, and burning out.
- Marketing and sales live in two worlds. An ad brings enquiries, but nobody knows how many became paying customers, so nobody knows whether it is worth the money.
- Leads that get forgotten. Without proper follow-up, a customer who said "I'll think about it" simply disappears.
Most tools on the market solve one piece: someone runs the ads, someone else installs a bot, and a third system stores contacts. The pieces do not talk to each other. We build the whole chain as one system.
The System in Three Stages
1. Attracting customers
The first stage is digital marketing that works together with sales: AI prepares content and posts for every network, short videos, paid campaigns, your Google Business Profile, newsletters by email and WhatsApp, websites and landing pages. You approve before anything goes live. These services are provided on request, and the price is set after a check-up of the business.
2. Answering and selling: AI agents that work around the clock
Our AI agents answer messages and comments on WhatsApp, the website, Instagram, Facebook, Telegram and more networks. They run on the latest language models and on your business information: prices, services, hours, documents.
- First contact: they reply within seconds, ask the right questions and filter out irrelevant enquiries.
- Appointments: they book into the calendar based on real availability.
- Sales: they present services, handle objections, and on the right plans also send a payment link inside the chat.
- Service: they answer recurring questions and understand voice messages, images and files.
- Any language: Hebrew, Russian, English and others, with automatic detection of the customer's language.
3. CRM and analytics: everything in one place
Every enquiry from every channel lands in the WhaleBiz CRM: a lead table with source, status, an AI summary of the conversation and the next step, a kanban, and follow-ups and automations you set up yourself.
- A new lead comes in from the website or WhatsApp? It is recorded automatically, with its source.
- The agent documents the conversation and updates the status.
- The customer did not reply? The system schedules a follow-up and brings the lead back to the team's attention.
- And analytics connects the stages: which channel and which ad brought the customers who actually paid.
Want to consult with us?
We can help you choose, build and deploy the perfect AI solution for your business. Leave your details and we'll get back to you.
What the System Does Today, Honestly
"Autonomous" for us means the system does most of the repetitive work by itself, not that there are no people in the picture. In practice:
- AI handles most conversations, and hands over to a person when judgment is needed: a special quote, an angry customer, a medical question, or simply someone who asks to talk to a human. Whoever takes over sees the summary and does not start from zero.
- You approve what goes out in your name. Content and ads do not go live without approval.
- Our team sets up the system with you, teaches the agent your business, and supports you after go-live.
What is still in beta
Answering phone calls, email and SMS are in beta today and open on request. The agents already understand voice messages customers send on WhatsApp and Telegram, but a live phone call is a different world, and we do not sell it as a finished product until it is ready. Want to be among the first? Leave your details and we'll keep you posted.
Who It Is For
The system was built for small and medium businesses in Israel, where every enquiry is worth money and there is no call centre of ten agents. Our current focus is private clinics: dental, medical and aesthetic, where response speed decides whether a patient books with you or with the clinic down the street. We also work with law firms, real estate, beauty, fitness, courses and other service businesses.
AI fits every business. What differs is where you start: for one it is a fast reply on WhatsApp, for another following up on quotes, and for a third content that brings in enquiries in the first place.
The Team
Behind the system are software engineers, AI and data specialists, and marketing and sales people. We live the technology, but we measure ourselves by what happens in the customer's business: how many enquiries were answered, how many appointments were booked, how many deals were closed.
We invite you to meet our team and see the people behind the system.
Where We Are Heading
Our vision is a business where the sales system works like a whole department: it brings in customers, answers, sells, follows up and reports, while the people in the business focus on what only they can do - the service itself, the relationships with customers and the big decisions. Each version of the system moves more of the repetitive work to AI, always with human oversight.
For more information about our vision and values, feel free to read more on our About page.
How to Start
The short way is a free business check-up: a few questions about the business, your channels and goals, and we come back with a suggestion of where to start. You can also simply contact us and tell us what hurts.
Frequently Asked Questions
What is WhaleBiz?
WhaleBiz is an Israeli AI startup building an autonomous sales system for small and medium businesses. The system works in three stages: attracting customers (content, social networks, ads and websites), answering and selling (AI agents on WhatsApp, the website and social networks), and a CRM with analytics that collects every lead and shows where paying customers come from.
Are WhaleBiz and Whale Group the same company?
Yes. Whale Group changed its name to WhaleBiz in June 2026. The registered company is WhaleBiz Ltd. (ווייל ביז בע"מ), and whale.co.il remains the main address.
Do the AI agents replace the team?
No. The agents handle most of the repetitive work: first replies, filtering, booking, follow-up and documentation. When judgment is needed, for example a special quote or a customer who asks to talk to a person, the conversation moves to someone on the team together with a summary of what was said.
Which languages do the agents answer in?
Any language: Hebrew, Russian, English and others. The agent detects the customer's language automatically and continues in it.
What is the status of answering phone calls?
Answering phone calls, email and SMS is in beta and opens on request. Already today the agents understand voice messages customers send on WhatsApp and Telegram.
How do I start working with WhaleBiz?
Fill in the free business check-up on the site, and we come back with a suggestion of which stage to start from. You can also contact us directly and tell us what the business needs.
Michael Romm
Michael is the founder and CEO of WhaleBiz, leading business and marketing strategy. An expert in data (SQL, Python) and developing automation and AI solutions for businesses.